Much of the population today is under 30 years of age. These are the children of liberalisation who have not grown up with Doordarshan. They don’t share the same nostalgia factor which the earlier generation did,” Shashi Shekhar Vempati, who is the chief executive officer at public broadcaster Prasar Bharati, which runs Doordarshan and All India Radio, told LiveMint.
In a bid to tap into the psyche of the current generation and create something youthful, the state-owned broadcaster has opened up doors for the public to send in ideas for a new logo design
Part of Prasar Bharati’s initiative towards the revival of the entire DD network’s viewership and finances, the broadcaster plans on introducing new shows as well as revamp the existing channel. Scope for launching channels catering to children and youngsters is also being reportedly explored.
The last date for submiting entries for the contest is August 13, after which the winner will be announced and awarded a cash prize of ₹1 lakh.
here is the link youcan upload your design